WHAT ALEX DOES

Building the future

Need some expert F&B advice on how to better your dynamic? Using his services, Alex has helped a dozen individuals and establishments to align their goals with that of the customers they serve.

A world-class mixologist and storyteller, Alex Bostan started his blog Alex Bostan: Chronicles of a Cocktail Connoisseur to share industry insight and is now a bar and hospitality consultant, writer, speaker, trainer and networker. With a career spanning over seven years, and covering roles from bartending to general management, Alex is quickly becoming a recognised thought leader in the food and beverage industry.

During his studies in mechanical engineering at the Transilvania University of Braşov, Alex began working in bars for some easy money before he actually started to love what he was doing. Looking to develop his passion further, he entered bar competitions and earned the qualification of Master Mixologist at Bols Bartending Academy in Amsterdam.

Developing a distinctive style of bartending that draws on both his engineering and mixology education, he has embraced the science of creativity followed by a deep understanding of flavours and consumer palates.

Coupled with his five-star hospitality and customer service experience over the years, Alex has also studied Richard Boyatzis’ Leadership Through Emotional Intelligence at Case Western Reserve University, ensuring the value given to his customers is given to his staff equally.

Alongside ex-Savoy Lee Kelly, Alex opened up YTL Hotel’s five-star Monkey Island Estate, Bray, as Head Bartender in charge of running its numerous bars and creating the cocktail menu with home-grown flavours from the Estate itself. During his time in the UK, Alex earned himself a degree in International Hospitality Management at the University of Surrey. Whilst working with YTL Hotels, Alex has also run bars at The Academy, London and The Glasshouse Hotel in Edinburgh, Scotland.

Alex moved to Melbourne and in 2019 was the Venue Manager who opened Edwin Wine Bar & Cellar, for Shadow Play by Peppers, AccorHotels, in Southbank, Melbourne. He created a personalised menu full of the perfect ingredients, spirits and over 120 wines (collaborated with consultant REVEL’s Dan Sims) produced within Victoria. Move two years forward, and Alex is continuing to ensure high-end flavours put on the plate go hand-in-hand with the fine dining service his team provides as Food and Beverage Manager for the three-time HM Awards for Hotel and Accommodation Excellence finalist and five-star hotel Pullman Magenta Shores Resort: service that exudes charm, authenticity and warmth reflecting the Aussie way of doing things.

On the weekends, Alex is either providing training and consultancy services to hospitality businesses across Australia, researching, experimenting with techniques and flavours, visiting a distillery or trying out a new bar. Relentlessly, Alex works hard to be a thought leader in his industry and ensuring his vision is shared with both his team and his customers.